Prescriptive Advertisements
The IMS Institute for Healthcare Informatics reported that, in 2022, spending on prescription drug ads in the U.S. reached $6 billion. This figure is projected to reach $9 billion by 2024. However, surveys reveal that 59% of Americans believe these ads lead people to ask their doctors for unnecessary treatments.
However, prescription advertisements are a big part of the healthcare landscape in America. They’re the ultimate reminder that we’re not invincible. So, if you’re going to watch T.V., then grab your remote and brace yourself for the next round of pharmaceutical pitches. You never know what you’ll see on the screen!