Speed And Accuracy
The FedEx logo is the epitome of the phrase “simple yet ingenious,” as it makes use of the negative space between the letters “E” and “x” to form an arrow that can point either to the right or forward. Everywhere you go, people will have heard of the name of the courier service company.
It is said that the arrow represents both speed and accuracy, which is a message that any company that offers delivery services will want to communicate to their customers. Despite the fact that the company was founded in 1971, the design of this instantly recognizable logo wasn’t completed until the year 1996.