A Violation Of The Traditional Secrecy
Before her gradual transformation, Emma had primarily maintained her anonymity, much like the other partners of the Sinoloa Cartel cafés. While El Cahpo was facing the possibility of spending the rest of his life behind bars, Emma was living the high life as a celebrity.

While El Cahpo was facing the possibility of spending the rest of his life behind bars, Emma was living an extravagant lifestyle while adopting the status of a celebrity. The leadership of the Sinoloa Cartel saw this as a violation of the traditional secrecy that had been affirmed by the organization.