Celebrity spokespeople can make a brand instantly recognizable, but the relationship can also become a serious liability. From scandals and legal troubles to offensive advertising and public controversies, these partnerships have sometimes gone badly wrong. Here are famous spokespeople whose actions or reputations left companies scrambling to distance themselves from their own stars.
#1: Michael Phelps
Michael Phelps emerged from the 2008 Beijing Olympics as one of the most celebrated athletes in the world. Months later, a photograph appeared showing him using a bong at a private gathering. Although he apologized and continued his swimming career, some sponsors ended their relationships with him. The incident showed how quickly endorsement deals can disappear when public perception shifts.
