43 Items You Could Find in Any American Household During the 60s

Launched in 1963 by The Coca-Cola Company, Tab carved its niche as the pioneering diet soda at just $0.05. It was ubiquitous, from vending machines to retailers like Wegmans and 7-Eleven, until its discontinuation in 2020, leaving a legacy of its unique sweet-tangy taste.

Initially sweetened with saccharin, Tab turned to aspartame to maintain its delightful flavor while reducing calories. Fondly remembered by those who grew up in the ’60s, it represented an era of innovation in Coca-Cola’s beverage lineup, demonstrating the company’s ongoing experiments with new tastes.