43 Items You Could Find in Any American Household During the 60s

Sold at Macy’s, Nordstrom, and JCPenney, Maybelline’s Mascara was revolutionary in the 60s. Its slogan, ‘Maybe she’s born with it, maybe it’s Maybelline,’ became the most memorable slogan, making the mascara a household name despite competition.

In the 1960s, Maybelline Mascara became a staple. Its innovative wand and durable formula set it apart. With minimal competition, these mascaras were omnipresent, signifying a pivotal moment in cosmetic history.