#41: The Instant Coffee Craze of the 1960s
In the 1960s, freeze-dried instant coffee gained popularity. This quick caffeine solution required minimal effort, and iconic brands like Nescafe, with Taster’s Choice, and Maxim, with their concentrated instant coffee, led the charge.

Instant coffee’s speed and simplicity suited the fast-paced lifestyle of the ’60s. It offered consistency and a smooth flavor. While not universally loved, it was the preferred choice for many coffee drinkers during that era.
