Legal Genius AND Advertising Genius
This billboard is priceless – LOL! It’s a simple concept, without too much text. On the left side, we see a photo of an old lady, holding up a wad of cash with one hand and indicating total satisfaction with the other by giving a thumbs-up. Then there’s the quote.
The lady is perceived to be saying: “I’m rich”, followed by another word that rhymes with “rich” (you can guess what it is… erm, or look at the photo). How did this lady get rich? With the help of the legal genius of course. How else? we’re convinced! I just can’t help but wonder what this lady is going to do with her big wad of cash.