I am Iron Man
2008 was a great year for film. It was also the year of Iron Man, where we were formally introduced to a reimagined franchise that would eventually take over the world, with everything from action figures to elaborate comic com costumes.
There was a moment during filming when the producers realized how important it was to allow RDJ creative control over his character. When Tony Stark introduces himself by stating, “I am Iron Man”, Kevin Feige decided to just go with it. Fans the world over would agree with his call because that very line became the most iconic line for the brand.