Business Is Booming in Santa Fe
Although the loss of human lives in the hunt for the hidden treasure was a tragedy, the city of Santa Fe was actually benefitting from the hunt. For years, tiny businesses in the city flourished from the influx of out-of-town visitors who were hoping to claim the treasure for themselves.
The mayor at the time, Javier Gonzales, officially named May 25, 2015, Thrill of the Chase Day. It was done to recognize the courage and steadfastness of thousands of travelers from across the country. He also recognized Forrest as an outstanding individual who had helped the service industry increase profits for years on end.