What Are You Looking At?!
Pareidolia is more likely to occur in nature, where there are trees with facelike patterns or leaves with body shapes. Something about spotting a face or figure in an inanimate object can make it feel more alive than it actually is.
It’s almost like someone died a brutal death in this forest, and their spirit was captured by the closest inanimate object. Unfortunately for them, it turned out to be a rock, which is the expression they had before being frozen forever.