Worth Your While
We’re all guilty of this. The first thing you do when you open yogurt or a bowl of ice cream is to lick the lid; it is a ritual. No, we aren’t the weird ones; if you don’t lick your lid, you’re the one we should be worried about. You’re wasting perfectly good yogurt. You’re not making the most of your snack!
This is another company that knows how to work some Easter eggs into their products. They are fully aware that some people like to lick the lids of yogurt and ice cream bowls, so they might as well make it worth their while. We think that a good strategy would be to put some sort of prize money on the lid of their yogurt so that they can increase sales while people enjoy their snack to the fullest.