Why didn’t I get to know about the Peppa Pig and the Gucci Collab
A cartoon character from the United Kingdom is becoming enormously famous in China, to the point where it has become the target of counterfeiters after receiving endorsements from celebrities. Famous Chinese celebrities and influencers are paid large sums of money to wear their clothing and to promote their brands in the country.
As a result, when celebrities such as Angelababy (brand ambassador for Dior) and Yang Mi (brand ambassador for Michael Kors) give a company free exposure by wearing its T-shirts and watches on the street, it makes headlines worldwide.