Dove steps in
Apart from all the media attention the story was getting, the company Dove stepped in to show their support for Faith. For those of you who don’t know, Dove works with beauty products and things like that, so it was appropriate for them to show support. They had an image to push based on body positivity.
Dove reached out to Faith and told her that they would love to have her in their Self-Esteem Project, sponsored by Dove. It was a campaign they were doing with young women, to promote natural beauty and raise self-esteem across the country. It was the perfect fit for Faith, who accepted.