#5: Johnny Appleseed’s Business-Minded Frontier Strategy
Barefoot, gentle, and scattering seeds wherever the wind carried him, Johnny Appleseed entered American folklore as a kindly wanderer planting fruit for strangers. John Chapman, the real man behind the nickname, certainly lived simply and traveled widely, but his orchards were not random acts of generosity. During the early 1800s, he moved through parts of Pennsylvania, Ohio, and Indiana, establishing carefully planned nurseries near areas likely to attract settlers.
