#18: Enhanced Domestic Media Footprint
Accessibility changes fandom. With English- and Spanish-language coverage across major television and digital platforms, the USMNT is easier for casual viewers to find than it was in previous generations. That matters in a country where sports attention is crowded and loyalty is earned screen by screen. Big moments need distribution. A great goal only becomes a national memory if enough people see it, clip it, argue about it, and send it to a group chat.
