#38: Nutella is Different
Diehard Nutella fans remember the 2017 flavor fiasco like it was yesterday. Without any prior warning, the company quietly changed its recipe. People absolutely noticed and went nuts. What did Nutella think would happen? We’re not sure. They obviously needed to do more market research, but we digress.

Anyway, Nutella changed its recipe in 2017 to much fanfare. But this unexpected change got some fans thinking about their history with the chocolatey hazelnut spread. What if the Nutella recipe had changed more than once over the last decade? Nutella was willing to change its recipe once drastically, so who’s to say they hadn’t done it before? The trust between Nutella and its fans has been broken, obviously.