#4: Lucky You
One secret to selling more than your competition is to make your product or brand distinguishable. We’re giving you this secret tip for free—no need to thank us. The jeans brand Lucky Brand did a neat job with this one; they found a way to distinguish something as common as a pair of pants.

There’s no need to explain the picture above; if you don’t understand it, you’re probably not old enough to use the internet alone. These jeans have a little surprise for you when you zip down the zipper; we must say, it’s a witty one! You could say this is a pair of pants you’d only wear on special occasions.
