#13: The Spoiler Marketing Campaign
Hitchcock understood that Psycho depended on surprise, so he sold secrecy as part of the fun. He bought up copies of the source novel, urged silence from cast and crew, withheld key plot details, and warned audiences not to reveal the ending. Today, anti-spoiler culture surrounds superhero films, streaming finales, and franchise twists. Psycho helped prove that secrecy itself could be a marketing tool. The less people knew, the more they had to see it.
