#2: The “No Late Admissions” Policy
Before Psycho, many moviegoers casually entered theaters midway through a screening and stayed for the next showing to catch what they missed. Hitchcock turned punctuality into part of the experience. His campaign insisted that no one be admitted after the film began, partly because the shock depended on audiences seeing Marion’s story from the start. It helped create the modern idea of the movie as a timed event, not a revolving door with popcorn.
