Take Anything You Want, Just Don’t Go to the Press
Disney has such a clean brand image because they are very strict with their rules. They quickly deal with and cover anything that happens in the parks or resorts that is unexpected. Disney will do anything to make sure its guests are happy, even when bad things happen.
Once, the Alien ride malfunctioned, and one of the mechanical aliens fell out of its rack and onto a guest’s lap. The guests were thrown into chaos, thinking that something worse was going to happen. The ride was quickly stopped, and all of the visitors were taken to a side room where they were showered with gifts. The guy who was hit by the alien even got to keep it as a souvenir.