Bad luck Brian
The man in this popular meme is not called Brian but Kyle Craven. The picture went viral on Reddit in 2012 when one of Kyle’s friends found his yearbook photo humorous and posted it online. Then, someone edited the caption, which received over 3,000 upvotes and resulted in the “Brian has bad luck” craze.
Kyle, better known as Brian from the now-viral photo, is 28 years old. He’s used his newfound fame to create a YouTube channel and Facebook fan page surrounding the picture. Kyle also works for his dad’s construction company that builds churches.