Social media
During this entire situation, Sue had posted a lot of photos of the horse online and had written many posts about his whole story. Thousands of people joined in to read all about the poor animal that was left for dead but refused to die without a fight. It was an inspiring tale.
The horse was gaining quite a following and people would send money to the horse center to help them take care of him. But it was time to give the horse a name, and Sue thought that asking the general public would be the best way to do it.