In time, it will become a meme
When something goes viral, the very first way to measure becomes a meme. People started picturing these photos in many different ways and started tagging them with amusing memes when they shared them again.
When your sweetheart comes home from the war but isn’t the same. Everyone laughed so hard at the post. This was a one-of-a-kind idea. I want to know how many people have used this idea since then.