Unveiling JordanS Charm
Just when it seemed all was lost, Nike swooped in with a game-changing idea. Together with Michael Jordan, they launched the iconic Jordan brand, revolutionizing the sneaker game and toppling giants like Converse and Adidas. By 2013, Jordan commanded a dominant 58% of the US basketball shoe market, outpacing Nike’s own 34%.
Throughout his career, Michael and Nike introduced 27 basketball sneaker models, with His Airness sporting a fresh pair for every match. Reflecting on the power of the shoes, Jordan mused, “Ever been a kid slipping on new sneakers, feeling that surge of energy, that urge to show off? That’s the feeling I aimed for every game.”.