Rewards Of Fidelity
When Michael Jordan inked his deal, he was set on sporting his Jordans, come what may. Risky, yes—after all, the NBA hadn’t sanctioned the sneakers. Flouting convention, MJ racked up a whopping $410,000 in fines by year’s end.
But Nike footed the bill, turning controversy into the ultimate marketing win, catapulting Air Jordans to iconic status. Now, Jordan’s brand is a billion-dollar juggernaut, proving some gambles are worth the stakes..