We guess Gucci and Peppa Pig should actually give the collab a shot
The television character Peppa Pig sells $1 billion worth of stuff each year if you haven’t already. According to the financial report of Peppa Pig’s IP owner, the UK’s Entertainment One, its authorized and product sales income in China alone surged by almost 700 percent year on year in 2017. Nevertheless, despite the government’s best efforts, Peppa’s popularity in China appears to be growing.
Even Chinese hip-hop is incorporating “Peppa couture” from the underground. High-profile KOLs and pranksters alike are likely to benefit from Peppa clones, as they have in the past with counterfeit clothing. The popularity of Peppa Pig is undoubtedly going to grow in the licensed and unlicensed markets. We think incorporating Gucci in a Peppa Pig shirt was highly unnecessary as the brand itself is famous in the local market.