In some countries, the idea of legal advertisement seems strange and even unethical. But here in the US, lawyers advertise all the time – on billboards and on TV and just about everywhere. Lawyer advertising in the United States is perfectly legal, although there are some ethical rules that need to be abided by. It is estimated that 75 percent of law firms in America advertise. Every time you drive on a highway in the US, you’re bound to see huge billboards advertising law firms.
They do all they can to be different, memorable, and eye-catching because that’s what is most effective. After all, when you see a billboard, you need to remember what you saw. Sometimes the result is truly creative, hilarious, or even bizarre. We think that’s really cool. Hiring a lawyer with guts and with a sense of humor is always a plus. Some might prefer a more traditional or orthodox approach to legal ads, but here are some examples of lawyer ads that are truly out there, and are truly awesome.
Beavis and Butt-Hurt
Do you know those people who get all excited and start giggling uncontrollably when someone says butt, or any other word associated with a private body part or anything naughty or dirty? They find it hilarious. You know, like Beavis and Butt-Head. We all know that butt-hurt the adjective means “overly or unjustifiably offended or resentful.”
And butt-hurt the noun means “an excessive or unjustifiable feeling of personal offense or resentment.” But sometimes people get injured and their butt just hurts. This smart lawyer just channeled the Beavis and Butt-Head in all of us with a personal injury bus bench ad that blatantly includes the word butt. “Uh huh huh huh… He said butt.”