#16: Brand Growth or Bout of Depression?
You may have noticed that modern architecture is pretty monochromatic and uniform these days. Everywhere you go, you’re bound to see some gray, geometric-looking building that looks like 50 other buildings you’ve seen before. Well, McDonald’s has jumped on that bandwagon and abandoned the bright red-and-yellow color scheme from Gen X’s youth.
The new McDonald’s restaurants definitely look more “grown-up” than they used to, but they also look more boring. No Gen Xer with any self-respect wants to be reminded that they, too, are grown-up and boring! Let’s bring back the garish, bright color scheme from decades past. If it ain’t broke, don’t fix it.